Article: Adults Texting More, but Teens Still Rule
72% of adults now on the SMS bandwagon
Article: Can Marketers Catch Up with Millennials?
Digital natives adopt and adapt
California Political Campaign Sees Lift by Combining TV, Web Ads
A cross-media ad study showed Web ads boost the impact of TV spots in key political polling metrics.
Dexter Creates Elaborate ARG to Keep Viewer Interest Between Seasons
Fans of the serial killer drama are treated to an alternate reality experience that spans fictional websites, online classifieds, eBay, YouTube and Twitter.
Blog: The UK Online Population: One Big Happy Family?
An estimated 77% of UK adults ages 16 and older, or 38.3 million people, use the internet regularly in 2010, according to recent data from the Office of National Statistics [...]
New Display Tech Fueling Online Ad Growth
Online advertising will grow at a faster pace in 2011 than overall advertising, according to estimates from Borrell Associates: namely online ad spending will grow almost 14%, from $45.6 billion in…
Do Not Track Campaign Develops Controversial Spot for Times Square
Consumer Watchdog, a privacy advocacy group, has developed a 15-second spot that is running on a 540-square foot digital billboard in Times Square, twice an hour, for the next 45 days. The spot…
Targeted Mobile Political Attack Ads a Precursor to Commercial Campaigns
Some tech-savvy politicians are running targeted mobile campaigns that at least one political and marketing consultant believes will be replicated in the commercial sector – minus, of course, the…
Marketing Data Roundup: Online ad spend posts growth this year; more expected next
Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.
Online Ad Growth to…
Online Ad Growth to…
Top Industry News for 9-03-10: YouTube ads translate into revenue
Social Media:
YouTube ads turn videos into revenue.
Facebook tests ’stalk this friend’ button.
Facebook’s recent negotiations with Twitter and Apple have yet to produce…
