SISTEMAS INTEGRADOS DE MARKETING

Digital natives adopt and adapt

72% of adults now on the SMS bandwagon

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A cross-media ad study showed Web ads boost the impact of TV spots in key political polling metrics.

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Fans of the serial killer drama are treated to an alternate reality experience that spans fictional websites, online classifieds, eBay, YouTube and Twitter.

An estimated 77% of UK adults ages 16 and older, or 38.3 million people, use the internet regularly in 2010, according to recent data from the Office of National Statistics [...]

Consumer Watchdog, a privacy advocacy group, has developed a 15-second spot that is running on a 540-square foot digital billboard in Times Square, twice an hour, for the next 45 days. The spot…

Online advertising will grow at a faster pace in 2011 than overall advertising, according to estimates from Borrell Associates: namely online ad spending will grow almost 14%, from $45.6 billion in…

Some tech-savvy politicians are running targeted mobile campaigns that at least one political and marketing consultant believes will be replicated in the commercial sector – minus, of course, the…

Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.
Online Ad Growth to…

Social Media:

YouTube ads turn videos into revenue.

Facebook tests ’stalk this friend’ button.

Facebook’s recent negotiations with Twitter and Apple have yet to produce…